It is possible that just associating with Bitcoin makes the consumer more skeptical.
At best, it shows an incredibly shaky understanding of how to build a sound business. At worst it signals a level of shadiness I don't want my money anywhere near.
EDIT: I am surprised that a community which so regularly likes to makes claims at business acumen would have so many eager commenters who would need to actually have it explained why use of a currency with more price fluctuations that the Zimbabwe dollar, and which cannot be reliably exchanged for other currencies because its money changing firms go out of business or turn out to be open frauds on a near-monthly bases, is not a sound business decision.
An exception is if you have authority that will shift people's beliefs even without backup.
Another exception can be if you merely post links, and don't endorse any statements beyond that link. Then you're performing the service of providing more information, and any problems can be taken up with the original author.
But making claims and refusing to back them up or clarify on account of trollphobia is borderline troll itself.
To me it seems nonsensical to walk away from a company because they offer a certain payment option. Maybe you can elaborate on why you feel that way?
For example, if they're making an API call to the payment provider on each page load to generate a new bitcoin payment button, the page load might be slower, and it might be that additional slowness which accounts for the change.
The conclusion was not scientific.