I actually thought MM had the right idea at first re: Yahoo! being a low-brow web entertainment portal. At one time Gweneth Paltrow was going to have her own lifestyle blog/website on Yahoo!. Even though anybody reading this comment or anyone we're close with probably wouldn't be interested in that there's a large number of US consumers who would be.

Either because of a personal bias or something else (we'll probably never know) she pulled a 180 and did things like buying the rights to every season of SNL (which was a favorite of her's growing up) and poached Katie Couric to run their news desk.

Having said all that, I don't know if I would anything different myself: If I'm bringing a tech giant back from the grave, I want to make it "sexy" again. I want the glory that comes with that. I don't want my company to be a mouthpiece for celebrities' personal brands