Apple to wrap digital books in FairPlay copy protection
latimesblogs.latimes.com
latimesblogs.latimes.com
Publishers clearly gave Apple a lot of leeway in order to generate some competition for the Kindle - but I doubt dropping DRM would be one of them.
I know that at least a few publishers are willing to go the no-DRM route.
Contrast with Audible, for example. Cory Doctorow has had public arguments about the fact that they will not let him sell audio versions of his books without DRM.
RPG (not "computer RPG") publishing has been in a post-DRM era for several years now.
Perhaps, this is a last ditch effort at extracting as much revenue as they can by retaining their illusion of control over something that fundamentally needs to be easy to share so that it becomes viral and generates a lot more revenue...
The decision to purchase music is squarely on an individual, whereas in colleges I think there's plenty of politics involved in bribing committees to keep on using the newest editions of books, thereby practically forcing students to purchase certain books.
Who?
Of course, we'll never find out who, whether or not this is true.