VW Toys with Giving Up the U.S. Mass Market, and Dealers Fume
bloomberg.com
bloomberg.com
Ever since its decision to go mass market, quality of materials took a steep dive. They also looked very dull because engineering and production cost was putting constraints on design detailing. For the past 5 years, VW has been making cars that are duller than Toyota Camry of late 90s. They were given benefit of the doubt by automotive press because journalists love German cars. But with its competitors seriously ramping up their product portfolio, riding the coattail of its former glory is coming to an end.
Their current lineup with exception of Golf is entirely uncompetitive, particularly Passat and Jetta. There are far more compelling offerings out there than these dull box on wheel that are product of severe cost engineering.
Tried a (United States) Passat for about a week, and it felt like a waterbed on wheels :( not sure if it was "because rental" or if that's how they are; any owners care to comment??
The Passat wasn't meant to be sporty (except for the R36)
I like the clean lines and unfussy design way more than other cars in their relevant classes (except the Lupo..not sure what happened with that one).
VW brazenly lying about the TDI emissions took away the only reason I'd ever consider them.
This is a small VW: https://en.wikipedia.org/wiki/Volkswagen_Polo
(and yes, nobody buys non-TDI volkswagens these days, at least not in Europe)
Jetta is a compact car around here. Its just how it is. Personally speaking, I like the size of American compact cars (ie: what Europeans call mid-size). But everyone around me has a larger car than I do.
It's definitely a cultural difference - I always feel like I'm in a death trap, skimming along on the ground with no visibility, getting into a sedan or compact car.
I also grew up in an area with a high rate of moose collisions, and you do not want to see what happens when you hit one of those in a vehicle that's lower than their center of mass.
http://farm8.staticflickr.com/7182/6964996815_1f626fdbe5_b.j...
That's a large pickup: F-450
Here's another shot of the F-450:
http://www.tfltruck.com/wp-content/uploads/2013/12/car_trans...
I see a good number of F350 or larger trucks used to tow a bunch of other cars around.
If you want a big truck while still technically being a pickup, you might as well go for the F750:
https://s-media-cache-ak0.pinimg.com/600x315/71/c4/11/71c411...
http://www.ford.com/resources/ford/f-650-750/2016/homepage/c...
That said, I wish the US had a better selection of small cars. They're either absolute bottom of the line crap or extremely expensive sports cars, there's no mid range small coupe anymore.
I'll +1 you to counteract the downvotes.
To serve as some counter-balance to your post, the bigger SUVs (which are more typical in America) feel unbalanced with abnormally high center-of-balance. When taking a corner at any decent speed, I feel like the car is ready to flip over. Also, big cars guzzle more gas and are inefficient.
Also, I live in an area without Moose. Those things are scary, and I'd definitely get a bigger car if I lived around them.
This concern, however, doesn't seem to bother many of the people in said vehicles.
But take my Mom: she needs a larger car because she's tired of other drivers "looking down" on her (physically. Like, if you drive a Jetta around in the USA, well over 60% of cars are taller / bigger than yours and look down on you). She was also worried about getting in a collision: the Jetta's safety record may be good for a compact... but there's only so much that design can do when other cars are typically 1000+ lbs heavier than a Jetta.
Jeep Grand Cherokee is 4600 lbs. Toyota Rav4 is 3600 lbs. My boss drives a GMC Suburban at 5,586 lbs. Ford F150 (Pickup truck, which is a surprisingly common commuter vehicle) is 4000lbs curb weight.
The Jetta's 2900lbs curb weight will be a severe disadvantage against the "typical" car around here. There's a legitimate safety reason to go for a bigger car in America. Even if you're into "smaller cars", you typically choose like a Ford Fusion (3400lbs) which has the weight to keep up with everyone else on the road in the case of a collision.
I bet our parking lots and roadways are larger than yours to compensate for the difference in culture. But cars really are just bigger in America.
Things like the Yaris, Polo, Fit, 1-series, etc are all subcompacts.
North American cities are largely planned around cars as opposed to having bricks thrown down wherever horses used to walk, gas isn't nearly as heavily taxed, and historically steel was never anywhere near as expensive as it was in post-war Europe. So there's no need for small cars like there is in Europe, and people like the comfort and practicality of larger vehicles.
Well, people who ride bikes like me detest larger vehicles, but your point is true.
Also, let's not pretend that America being incredibly obese has nothing to do with it.
Non-consumers' preferences don't count.
>let's not pretend that America being incredibly obese has nothing to do with it.
America's preference for larger vehicles long predates the rise of obesity.
As an aside, you're really not doing much for the "self-righteous cyclist" stereotype.
My ideal car most of the time is a Smart Fortwo electric, but she already owned the Jetta so it's what we used.
The similarity between vehicles is why I've stuck with Subarus, everything under a Forester looks pretty much like everything underneath an Impreza.
Well on the Jetta you have to remove the engine mount that runs through the middle of the timing belt, and it's an interference engine so the technique in that video would end poorly.
I kind of feel like automobiles are going the same way. Why pay for a mid market car from VW when you can spend another $5,000 and sit in a BMW or Mercedes? Or why spend $30,000 when you can spend $20,000 and get essentially the same thing (Jetta vs. Corolla S, for example)?
No idea if they are still that way but at least at the time a Jetta and a Corolla were not anywhere close to the same thing.
Could it be placebo effect/confirmation bias? I am not a car enthusiast but I recently bought a new one and test drove both german and asian models and I honestly couldn't tell them apart.
I drove a '99 VW until it got wrecked. I picked up a '99 Acura afterwards and immediately could feel the difference in clutch & gearbox. I now drive an '03 VW, my girlfriend an '04 Honda and I can still feel the same differences. She's mentioned it too and says she prefers the "solid" feel of my car compared to hers. I've driven VWs of every generation from MK3 to current (MK7), I've driven Chevy/Honda/Toyota/Hyundai manual transmission cars and nothing feels as tight as the VWs I've driven.
So I'm a pretty big fanboy, but I definitely feel and believe there's a difference that can be felt.
VW has the wrong product mix for North America: no trucks, no popular SUVs. They got burned with US regulation because they cheated. It's easy to imagine that they would do better as a premium brand, but there is no evidence that they have the brand or the competency. Does anyone remember the Phaeton? Google that. VW has had this fantasy before.
Source on Chrysler : http://archive.fortune.com/magazines/fortune/fortune_archive...
BMW doesn't have any trucks, and Honda didn't for a long time either. It's easy money but it's not the only way to make an auto brand.
(Fun side note: VW's minivan was a rebadged Chrysler.)
Yet, VW turned Audi around and made it into a luxury brand in the US.
The Planet Money podcast covers a little more into how they did it.
http://www.npr.org/sections/money/2012/06/15/155039824/can-l...