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Sure - but I'd rather bounce off someone who already knows it and can tell me if I am nuts, first. I know its a hard problem, the idea - I just dont know if its worth doing...

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If it's worth doing or not is entirely detached from the methods used to do it. Your business brain should be able to figure that out. If you want to work with AI/Machine Learning do a course to understand at least the basics. Besides the fact that you won't regret it, understanding the capabilities of a technology through how it works will help you understand how to apply it. AI isn't necessarily obvious like a CRUD app is.

Thank you for this input. May you please point me in the right direction to start learning?

I am pretty senior role in my tech career and have not too much time - so even if its just a youtube channel that could start me learning by watching, I would appreciate it.

I found Andrew Ng's Coursera course to be very quick to get up to speed on the basics. If you're already in a tech role you will find it easy but informative. Definitely something you could do in a couple of evenings a week.

Dont do the coursera one. Try this one instead: https://www.youtube.com/watch?v=UzxYlbK2c7E&list=PLA89DCFA6A...

Follow up with cs224/cs231 if interested.

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