You can get similar services for mechanics' overalls, door mats, chef's uniforms, and things like that. They'll even put the right uniform in the right employee's locker, if you like [1].
Often there will be different pools for different hotels, as well as different pools for different items and sizes. Good inventory management helps you get the customers' orders right; you don't want to deliver a Holiday Inn towel to a Hilton, or have a tablecloth in a delivery of bedsheets, or deliver 99 bedsheets when you promised 100. Also, if things are getting damaged or going missing you need to know where things are going, and when you need to order replacements.
Of course, bar codes are also in use [2] but in hotels particularly they like the markings to be subtle.
[1] https://www.phs.co.uk/our-services/managed-workwear/locker-s... [2] http://www.giltbrookworkwear.co.uk/operation/laundry-facilit...
http://www.engadget.com/2011/04/20/that-hotel-towel-youre-st...
NFC is a specific kind of RFID which uses the ISO 18000-3 band for communication over short distances. There are many other types of RFID, which can have much longer ranges.
On the other hand, theft by employees is something they are probably much more concerned about. Before this technology, you have to wonder how many hotel housekeepers had fully furnished their own homes with towels and bed linens at the expense of their employer.