> Serving ads in the start menu.
"Serving ads in the start menu?" Fascinating. My start menu never had ads...
It did have a "setup skype" which is part of their "get skype" campaign, but that was already installed. It did have the "activate your office" stuff but again, I already had those...
Do you mean the store livetile that sometimes shows product pictures?
> Serving bing search result in the start menu.
Bing is the second most popular search engine in the US, and uh... the sad insider truth is that Bing searches are less of a privacy exposure that Duck Duck Go or Google. But whatever...
Ubuntu was doing this forever. So was Firefox. They get paid to set your default search engine. To the tune of millions.
> Collecting data on usage, browsing habits, and god knows what else.
I mean, you can see what they send back if you're so inclined. It's not hard. You can even find articles where people have done that analysis.
> OS coming with an advertising ID
And you think... your cellphone... doesn't have one of these? Or your Mac doesn't have a distinct ID for the purposes of Mac store purchases? Or that Canonical didn't make a "Store ID" for their store?
Do you think websites also aren't doing this? In ways that Do Not Track can never even address?
If Microsoft is your whipping boy for this, then you've got a lot of anger to direct towards them. But the reality is that your entire digital experience is heavily instrumented. And you know what? We're instrumenting them because it's the only way we can possibly do what users ask us to do. We desperately need telemetry on failure, user engagement, and performance. Otherwise our customers choose products that CAN make changes based on these things.
Simply put, the Market has spoken. You kinda have to look in awe at Microsoft for being able to put this off for so long. But with the complete collapse of Desktop Linux as a serious contender there are only a few shops in town that service OSs and they're locked in frantic competition to produce what most people treat as a commodity.