So we have two paths forward. One, we could try to influence the habits of billions of Internet users who use desktop-like web applications in an attempt to restore the document-based nature of the web; or two, we could provide an alternative to the artifice of modern JavaScript development which allows for better applications to be written and distributed to users that use and rely on them. The latter initiative is the more realistic and productive one, in my opinion.
WebAssembly will not lead to the end-of-times of the Internet as a content delivery vehicle. It is a net positive for the parts of the web that do not fulfill that purpose. If you're worried about the free and open web as a publishing platform, look more to governments and corporations around the world that collude to limit our freedom of expression (Facebook, we're all looking at you [3]).
[1] http://www.internetlivestats.com/internet-users/
[2] https://en.wikipedia.org/wiki/List_of_most_popular_websites
[3] http://www.theatlantic.com/technology/archive/2016/02/facebo...