Unlike 98% of the industry, we sell CPAP equipment for cash prices. This means that you, not the insurance company, are the respected and valued customer.
The "cash CPAP" space means:
1. A market incentive to build people first instead of billing code first products.
2. A market comfort items that would never be produced in a billing code world.
3. A system where it pays to pick up the phone and know all about the product you are selling, which is different from the model where I ship it, bill it and don't get paid to support it.
4. $189 CPAPs (way cheaper than your copay and deductible through insurance) and $1000 machines (way better than what an insurance provider could give you profitably). The best of both worlds, whatever you need it available.
Insurance is great for heart surgery and awful for OTC and sub $1000 medical products. We don't think that change is understood in our healthcare debate and we've built a sustainable market that is the change we want to see.
When we're done, people with Sleep Apnea will have access to buy CPAP stuff like they buy Amazon stuff and they won't think twice about it. It'll "just" work and be nothing special. That may not be as sexy as building a drone or going to Mars, but fixing a chunk of healthcare is difficult and worth it. If we can do it, and we will do it, we'll have a huge and lasting impact.