he has a pretty good PR image.

Have you ever interviewed a politician? With jobs et all its probably the same. He will always be using that perfect entrepreneur mask and wont waste a single word not to sell you that image.

It's like reading a piece about a politician honesty and his worries about the people.

Only that with the business people the interviewer is not even trying to expose him. And if it's wired, then it's even the other way around. They will try hard to godfy ...is that a word?