I have been watching Myungwan Kim's commentary for the games - and it seems notable that a few moves he finds very peculiar immediately when they are made, he will later point out to as achieving very good results some 20 moves later. So it also seems quite possible that AlphaGo is actually reading this far ahead, to find those peculiar moves achieve better results than from the more standard approaches.
Whether these constitute a 'new way' or not I think depends highly on whether these kind of moves can fit into some general heuristics useful for considering positions, or whether the ability to make them is limited to intelligence's with extremely high computational power for reading ahead.