What's the best platform to advertise enterprise software on? I think IP level targeting is a good strategy, but curious to hear about other ideas.
Also, for most paid social efforts you need the ability to look at attribution across channels. Oftentimes paid social plays more of an awareness role that makes it look like it doesn't perform worth a damn if you are comparing it on a last click basis to say, paid search.
Facebook does have a brand new ad unit for mobile click to call, and I have seen success with b2b with Facebook ads.
The key is to get your ad unit as native as possible to the atomic consumption unit of the site. So, since facebook is used to share content, inspirational quotes, etc... maybe try promoting a whitepaper, a video or some other strategies.
Bottom line, Facebook right now has by far the most sophisticated targeting of any ad tech that is publicly available (Short of some private DMPs) and their lookalike audience can match over 2000 variables about your audience. There is no better way to find the right people.
Also consider that FB is mostly a mobile product now and that more video is consumed on FB than on Youtube. and they have a broad reach with their audience network.
Read this: http://www.amazon.com/Predictable-Revenue-Business-Practices...
For brand advertising for Enterprise Saas, not lead generation, what are some good strategies?