Google says it won’t Google jurors in upcoming Oracle API copyright trial
arstechnica.com
arstechnica.com
The info available via Google is nothing compared to the much more sophisticated databases available to businesses. Consider this story I recently read:[1]
You're just starting work on a major home improvement project when your insurance agent calls. "You need more coverage," he says. But the real question is: How did he even know you were building an addition? Did he smell the sawdust or hear the hammer?
Neither. Thanks to a supercomputer owned by LexisNexis, the data analytics subsidiary of London-based RELX Group (RELX), your insurance company knows so much more than that.
"Very little in your life isn't known," said Victor Bayus, who runs the new Active Insights program at LexisNexis. It enables other companies to "predict, assess and manage risk."
Bayus' program allows insurers to find out as much as possible about you to market new products to you, get you to increase your coverage or, if you've done something wrong, like driving while intoxicated, either raise your premium or drop your coverage. Newly divorced? New driver in the family? Newborn baby? New business venture? You could say it knows just about everything.
[1] I just posted it to HN here: https://news.ycombinator.com/item?id=11254842