Well, it says it's a webapp, not a rock band's fan page. People are actually ment to login, do their stuff and leave. I wish I could dump that login too, but it is the collateral damage of shifting apps to the web.
All the text is there to help the technical people searching for answers, but the actions are clearly shown. I doubt one can't find her way around.
I wonder when will "webapps" truly be understood as different than websites. I am comparing webapps to desktop apps, not to brochures. Am I alone here?