Whereas, for somebody comfortable with selling and networking but uncomfortable making or improving products, the networking and selling would be a way to procrastinate.
No, no, you did the hard bit, coming up with an idea, and you have the connections and the sales know-how to make the business succeed. Now all you need is a cofounder who will come in and implement it in exchange for some sweat equity, say 1% of a business that will be worth at least one hundred million dollars.
Oh, man, the truth hurts!
I would much rather refactor than go out and sell.
There is such a zen to refactoring. It doesn't require intense problem-solving thought, but it isn't mindless. More, hm... mindful. sigh
This article is fantastic. I just realized two days ago that programming isn't the challenge to me that it once was. Oh, sure, there are plenty of things I don't know how to do, and I'll spend the rest of my life improving at my craft. But I have a confidence that I can figure out how to do anything I need to do.
I don't have that confidence when it comes to running a business. And that's how I know it's time to make running a business my full-time focus, and only program when I must to reach my business goals. Not because running a business is easy, but because it's hard.