How to actually solve the technical co-founder proglem
medium.com
medium.com
Author here - I'd love feedback / questions from HN.
The key problem here is opportunity cost: a reliable programmer can easily make $60k to 200k+ full time. If you want them full time for free, they are essentially "investing" that much into your startup. If you are envisioning they work part-time, just scale down accordingly. Full time or not, that is a pretty sizeable investment from the programmer, way larger than most Angel investments. The problem here is -- what are you (the non-technical co-founder) investing for your share of the equity?
Things most programmers wont consider as Investments: Idea? No, ideas are a dime a dozen. There are millions of ideas available for free, you dont deserve all the equity just for coming up with an idea.
Vision? Don't say vision, most ideas are not visionary and have already been done. If you truly are a visionary, you probably have a track record, some history of wins, so why not just invest money in that case. If you don't have any track record of wins, then anyone can be a visionary. Here are some visions: flying cars, robot chefs, the list is long. I'm giving away visions for free!
Business Skills? No go...problem here is your investment would usually come later. We need to know what skin you have in the game now. If the programmer is making an investment right now, you need to figure out what investment you are making right now. Otherwise, you are just a "business guy" who is sitting on the sidelines taking no risk and asking programmers to take all the risk on your behalf.
Things that Would Excite Programmers (wish you mentioned these in your article):
Pre-sales. Now we're really talking! Can you show kick-starter pre-sale? Signed purchase orders? That really proves your worth, and can be your "investment" contribution.
Money? Now we're talking. Fine, dont pay the programmer, but show some skin in the game: incorporate and seed the company with money. Money perhaps that will be used for ads, business development, etc. How much depends on the "free" talent's going rate, how much they would work, and how much equity you are giving them. If the programmer you are getting for free makes $175k/yr and you need them for 6mo for 20/hrs a week, they are essentially "investing" $44k into the business. Suppose you plan to be a co-founder with them equally, sharing equity 50:50. Then you should also invest $44k into the business.
Track record. That is the best. If you have a proven, verifiable track record of sales, wins, and success then people will easily buy into your vision. For example, i'd work on Elon Musk's next idea for free, no question. But you likely don't have this...if you did, then you wouldn't be worried about money.
Recruiting a technical co-founder is not impossible, but you need to show equitable skin in the game and investment. If you truly are a "business guy" you should be able to do some from the second list, realistically #1 -- pre-sales or purchase orders. If all you offer is visions and ideas or unenforceable promises of future sales effort, then you will only attract foolish programmers and they will probably quit half-way.