"On our production frontend machines, SSL/TLS accounts for less than 1% of the CPU load, less than 10 KB of memory per connection and less than 2% of network overhead. Many people believe that SSL/TLS takes a lot of CPU time and we hope the preceding numbers will help to dispel that." - Adam Langley, Google
Getting an SSL certificate used to be a cost, but that's taken care of now by https://letsencrypt.org/.