Brave has not even started ad replacement, we will bring up micropayments first. When the ad revenue flows, with NI-ZKP based anonymous confirmation of ad impressions, we will share 55% directly with publishers according to user traffic and impressions. We give 15% to users, which by default will auto micropay for their top sites to be ad-free. We take the same share, 15%. Our partner in privacy-preserving ad matching, Sonobi, makes 15%.
To say that our aggregate 70% revenue share to websites goes "directly into Eich's pocket" is either to say something you guessed wrong about, in which case read our site docs and watch our GitHub; or it is a lie.
Ads may decline in favor of paywalls but I doubt they will go away. And we are building, and bootstrap-funding via the 15% revshare, user wallets into Brave, with anonymity. If paying for web content does take off at the expense of ads, Brave is in pole position with our micropayments system to lead and win this race.