Why Google Buzz Should've Been Released Like Wave (and vice versa)
matthunter.net
matthunter.net
If they wanted to go with this limited technology preview, I suspect the launch would have gone much more smoothly if people who got the initial invites had the ability to invite (a limited number) others in their group. That way the people they did want to collaborate with would be on wave.
Also, I think the author has a good point with how Buzz was released. I use social networking (facebook), but I use it cautiously. I may have ended up using Buzz, but I would have been much happier if it had been opt in. As it is, I can't even find a good way to entirely opt out.
Both of them should be separate Google apps with Gmail notifications, but no Gmail integration. Wave could still have been invite-only for scaling reasons, but both of them would still have had better reception this way.
If buzz were a good product it would stand on its own merit without needing to "leverage" gmail. The trouble is that it's not a good product -- it's a lame me-too effort that offers little over its rivals (Twitter and Facebook). Me-too is fine so long as you bring something to the table, and buzz doesn't seem to, except for gmail integration, which an awful lot of people think is actually a hindrance.
Google have shown time and time again that they don't get "social networking", which is fine because they're a search and ads company and they do get those[1]. (I'm thinking of Orkut, OpenSocial, the way they introduced following into Reader and now buzz).
[1] the recent facebook login debacle aside
Oh, and the (pretty much separate) geolocating public Buzz layer on Maps for mobiles is very nice. I discovered a tea place I want to check out just round the corner from my house, if nothing else.
It is expected that even the Google designers themselves could not predict how or where their systems could be used.
But now it is clear: Google Buzz is social media, competing in the same space as Facebook and Twitter. Google wave is enterprise colaboration, competing in the same space as Exchange/Outlook/Sharepoint.
They stuffed up the launch: so what. Twitter had scalability issues for a long-time, it much worse than this, and not easily remedied.
Making all your electronic life have a single point of failure: your google password, is just a bad policy.