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If anyone from Pixite is reading this, do what the good ones do with their logos, through the company logo on the app logo.

For your ease, please compare these graphics before and after: http://i.imgur.com/lMwL3kh.png?1

Before shows no brand awareness, the after develops brand awareness.

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It sounds (and is) shallow, but I wouldn't download an app with the after icons. It looks cheap and distracts from the icon that matters. Also backing that up, I have only 3 apps not hidden in folders which do the double icon thing: ESPN, Marvel, and another app which is mid-rebrand.

I find the latter drives me away from apps - it looks cheap, and signals to me (rightly or wrongly) that the app isn't good enough to stand on its own.

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