Is the core of this that game purchaser is losing the ability to purchase this type of game from other channels and forced to from the MS store in exchange for this game being able to run on any hardware (Win 10/XBox One/Windows Mobile)that runs UWP. Are they betting that a lot of PC gamers may see value in knowing that an app is vetted and will work with minimal configuration on their PC in exchange for only using this channel for purchase? Is the hardware amalgamation of PC and Xbox Live that bad to the end user or just the game devs or just to 3rd party AAA title devs that have to compete with MS's AAA titles and bargain to get into this new channel?