Surely no marketing bullshit is part of their marketing bullshit.
> I know what all the marketing people are thinking right now too. "Ohh, you know what Bill's doing? He's going for that anti-marketing dollar. That's a good market. He's very smart."
There was a philosopher (Sartre?) who was to meet his friend at a cafe in Paris. His friend was late, and as the philosopher sat drinking coffee and waiting, he realized that his friend's absence was present, and this this absence was different from the absence of all the other people who also weren't at the cafe.