I hate to be that guy, but you're paying $70 for that? What does that offer over, say SourceTree, Atlassian's free offering. From a quick glance, they look pretty similar to me.
Strange profession, when compared how much some of other professionals pay for their tools.
Mozilla is a clear example of people paid to write FLOSS. I used to work at a foundation that did that too. There's plenty going around.
The product being sold is the service to access online web sites, sell search data to engines and online advertising.
That's more than what I've spend of software (excluding videogames) in the last decade, probably more. It's also more than a weekly rent for me too.
I branch and merge in moments at least a half dozen times a day in Tower. Getting to diffs, creating patches, and viewing changesets are easy and pleasant to look at. It has built I support for a Gitflow workflow so naming conventions and everything allow for one or two clicks to go from no feature branch to a new one.
Frankly, it's just pleasant to use, doesn't screw up my source, and makes it easy to get my code committed and pushed.
So does SourceTree. Have you tried using it? If so, what issues have you found with it? Personally, I don't use it, so I can't speak to its functionality.
> I branch and merge in moments at least a half dozen times a day in Tower.
I do the same in SourceTree, and find it trivial, but perhaps it's just a usage difference. If you want to use Tower go for it -- I have no affiliation with Atlassian to push the product on you, I just enjoy it. I'm just surprised at how much Tower costs.
I don't feel like $70 is very much for something that feeds my family. I use it all day every day and the work I do with it allows my wife to stay home with my kids. If people didn't pay me to build the software that _I_ build, this wouldn't be possible. It's the same reason I choose IntelliJ over Eclipse or other IDEs. If the price difference is justified by my effctiveness with your tool, I'm spending the money without hesitation.
The only caveat I have is, even if your product is the best, if your company is shifty or a bad actor- I'll do whatever I can to avoid it.
An intuitive interface and a simpler layout. I like Tower better for the same reason I like to use a trackpad over a mouse. Day to day, the difference is obvious and positively impacts my performance.