This is fixed in Google Chrome by opening up the console in Web Enspector, and enabling Network conditions from the three dot menu and then in that new tab select Googlebot as the custom user agent. Note that you will still have to click on a google search link.

works for me in an incognito window

Interesting that this practice doesn't seem to affect the WSJ's rank in Google search results. Cloaking content based on user-agent is definitely a violation of Google's webmaster guidelines (https://support.google.com/webmasters/answer/66355?hl=en)

Just worked for me

Rather they want you to pay for a subscription to read their articles than not read them. Not everyone can afford $200 a year for a subscription to the WSJ. They are still using a newspaper business model that is based on subscribers rather than an Internet website business model of free with advertising.

Some sites refuse to serve content if an adblocker is installed.

So there is a lot of subscription models with some websites that try to force people to pay for articles. It is not that they don't want you to read, they want you to pay to read.