Zynga Appoints New CEO
blog.zynga.com
blog.zynga.com
Edit: I'm probably being excessively snarky. If Zynga has a genuine mission beyond profit, i'd love to see it emerge under new leadership. But the current state of casual and mobile gaming really saddens me.
http://www.cnet.com/news/zynga-to-employees-give-back-our-st...
"I returned as CEO last spring to restore Zynga’s focus on our vision for social gaming. Zynga was founded with the belief that games could be a core daily activity for everyone. While mobile accessibility has made gaming a leading global industry, games are actually less social today than when they lived on Facebook web. Think about it. How often do you play mobile games with your friends, other than in Words With Friends? Our opportunity – the Zynga opportunity – is to deliver players innovative experiences that make it easy and fun to play together again."
This is what I was referring to, a claim of wanting to achieve something other than make money, which rings utterly hollow. If this was a true vision of Zynga, I want to see evidence of it.
This may not be entirely clear to you yet, but most (there are exceptions) of the f2p and "social gaming" online games (regardless of whether they're in a browser, mobile phone, or sometimes even on the desktop) do not by design have any mission whatsoever other than profit. The opposite, they are designed to abuse "bugs" of the human psyche (read up on sunk cost fallacy among others) to maximize profits while staying just barely legal.
Zynga and others, quite frankly, are some of the first companies i'd love see crushed by class action lawsuits. I'm sure they've ruined lives with the product they knowingly produce to be as addictive as possible.
If Zynga has a vision of a future of games being social, they have to stop being inherently anti-social.