Only because they don't know what it is, nor largely that it exists, nor what it means for them to not have it.

Most of the big tech companies prey on ignorant users these days in the most insidious and pernicious ways for their profits - to a far greater extent than the seemingly innocent things like making a quick buck because someone doesn't know how to snap in a DIMM.

EDIT: Nor any viable alternative in the same form factor.