This feels a bit like a marketing gimmick, especially when you read the fine print. If forever means "till Svbtle becomes financially insolvent", that is no different from any other company that shuts down because they don't have money. The only thing that this promise promises is that if Svbtle gets acquired then as part of the purchase agreement the buyer will be required to keep Svbtle "alive". But what guarantees the buyer from selling again and not including that in that agreement and the new purchaser from shutting it down? And don't make a promise where your fine print says these policies are subject to change. That's not a promise that's a promise with your fingers crossed behind your back.