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In addition to keeping the permanent URLs live, why not pledge to release the source code? Seems to me that this would be the easiest way for users to take control of both the data and the platform, in the event the company becomes financially insolvent.

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Good idea--we'll add that.

I'd also add to that - build in a simple way to export your data (maybe it already exists). That kind of trust and confidence in your product being so good that you give people the keys to leave at any time would remove any hesitation at all.

This would actually be a brilliant solution. Pledge to release the source code in an installable form (code is useless unless you can run it) if the company becomes insolvent or otherwise stops trading. Ensure data can be migrated. Then, in the meantime, provide the best service possible.

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