Hacker News Reader

Comment by jbob2000 | Hacker News Reader

jbob2000·

Somewhat related, but is there such a thing as "peak advertising"? Like, the point at which there is so much advertising that there is no more space to advertise on? Or we become so inundated by it that it ceases to have any affect on us at all?

View on HN

> so much advertising that there is no more space to advertise on

Facebook didn't buy Oculus because they wanted to take fruit ninja to the next level...

They bought Oculus to continue to diversify their product offerings. Facebook core will likely decline, but they'll still have Instagram, Whatsapp, Oculus, etc. When you have a one trick pony, and the market hands you tens of billions of dollars in exchange for a slice of your company, you buy other horses.

I'm looking for an app that collects all the ads that I see, and reminds me to not buy any of the advertised stuff.

In Minority Report, when the hologram shouts Johns name to attract his attention as he passes by... Is that going to be peak advertising, or could it get worse than this?

http://peakads.org/

Digital is the new frontier, and the space is (virtually) infinite. I think the peak will be when advertisers compete against each other for your time, not your money. A person only has so much time.

We are at that point today, see the blogging around the "attention economy." Money is still the end game, luckily there is plenty of innovation happening around new ways to get you to spend more money without needing to apply any of your attention or wasting precious time.

Reply on news.ycombinator.com