When I see an app or product that touts some security claim, I check around their website to see what they offer to back that claim up. I do not file support tickets asking for clarification unless I really really want the product.
People like me probably note that the product mentions end to end encryption and simply move on if there is no more information provided to explain this.
My thinking behind this is: When vendors are proud of their security they flaunt it. When they don't flaunt it, you should be concerned about why they aren't.
From my perspective anyway. Just my 2c.