That's true. If you look around you'll probably also notice that we don't provide a video ad engine. That's because our analytics provide quite a bit more value for applications that focus on tracking individual users and overall trends. Some good examples would be B2B applications, e-commerce, direct marketing, training, sales, etc.

That being said, we're always customer focused and will adopt to where people need us to go. You'll notice that as the volume of views goes up the price per play goes down. Given that you'd need a significant volume of anything to have an advertising play that makes good money the price-per-play should become more reasonable.