We have been working on http://growthzilla.com - a data driven growth solution for salons for a little more than a year now. We have paying customers since launch and have zero cancellations. Our customers love the product for 3 reasons (1) ease of use (2) effectiveness in driving growth and (3) customer service
The problem: we are growing slower than we would want. Is there anything you'd like to suggest?
health and beauty trade shows?
buy mailing list of new salons?
Can you work out a deal with a franchise company to be their official software?
How well are online ads and referral working? How does the referral program work?
It sounds like there are a bunch of channels you haven't tried yet. Here are a few ideas.
Standard channels: 1) Sales. Yes, you call up the all the salons and ask them if they need Growthzilla. This is still the way most things are sold to local businesses like salons. You can try email, phone, even in person.
2) Content marketing. My guess is that there are a lot of salons, and not a whole lot people writing about how to run them. Maybe you can become the go-to place not just for software, but for the knowledge salon owners need to run their business well.
3) Improve your website. It looks like there's no way to just try the software, and there isn't much info about it on the site. Having something other than "request demo" may improve conversions.
Wackier ideas: 1) There are lots of software options for salons that do something similar. It's not clear from your site what makes you unique. What is it? If there's nothing truly special, maybe you need to change the product.
2) Channel partnerships. Who are the big companies selling products to hair salons? Could you get them to resell Growthzilla and split the revenue?
3) Affiliate sales. Are there affiliate sales people who sell other products to salons (scissors, hair product, etc)? If so, can you have them sell Growthzilla too?
4) Organize free conferences / meetups for salon owners to learn about how they can tech-enable their business.
On Desktop:
That black bar at top is bulkier than it needs to be. You can try moving 'the merrier way' from under 'Growthzilla' to the right of it instead. This would allow you to slip it down a bit. There's also no branding. You don't need to hire a marketing company or anything to do this, just try to get a common theme going because right now your colors are all over the place. The slider is moving a little too fast. If you extended the time by about 15-20% I think that's be great for slower readers like myself. The initial call to action under the slider is good. Like snowmaker said, definitely explain more about your product and what sets it apart. Again with the colors, your icons next to your features are purple/blue and some other text is too, but then you have orange buttons and your logo is orange and yellow. I would probably just stick to orange/yellow since they're in your logo and you can couple this with various shades of gray. The purple/blue completely clashes with the orange/yellow. For the testimonials, your slider isn't centered.
On Mobile:
Everything looks much better on mobile than on the desktop. I see nothing you really need to change here, other than the branding/theme/colors. If you're using Bootstrap, it's really easy to use your current logo for mobile and a more horizontal logo on desktop using by using the hide/visible classes(.visible-md-block, hidden-md).
Hope this was informative, keep on grinding!