> Human resources and insurance software startup Zenefits
> has announced that 250 employees are being made redundant,
> representing 17 percent of the company’s workforce.
Before "being made redundant' became empty buzzspeak, it had a very specific meaning: When things are restructured in such a way that two people end up doing the same job, one becomes redundant. For example, if you have an in-house recruiting team, and you become aqui-hired by BigCo, they may decide that all recruiting will be handled by their existing team, and your recruiting team becomes redundant.Notice that the job to be done is still there, it's just that the company has more people doing it than necessary.
But in this case, the company is laying off a lot of its sales force and recruiting team while mumbling further content-free buzzwords about refocusing its strategy. Meaning, they aren't growing any more, so they won't be selling as much or recruiting as much.
The job to be done is no longer there. Therefore, those aren't redundancies, those are layoffs, pure and simple.
The distinction is important, because "redundancies" can arise as you grow (e.g. acquiring), but "layoffs" imply that the engine is sputtering. Eliminating redundancies is a matter of optimization. Laying people off is a matter of scaling back your ambitions.
The company is obviously trying to spin this, and VentureBeat is regurgitating their press release word-for-word without any editorial oversight whatsoever.