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There are modules like this: http://aeotec.com/z-wave-in-wall-switches/170-micro-smart-ap... that work with hubs like wink or smarthings, but home electrical wiring isn't consistent, so the installation isn't like the 1-2-3 easy setup you get from something like Hue.

Others have chimed in on the ease of bulb installation VS ease of switch installation. One other point is that the most you can get from a remote switch-only installation is variance in brightness, no RGB control.

It's a heck of a lot easier to swap out a bulb than a switch.

Eh, it's a little easier. With the switch, when the lighting bits die (less common with LEDs now, but it still happens) you don't have to toss all the expensive switch electronics.