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So you are saying that friend should go on a campaign to convince all of that product's potential users to not use Google and use DuckDuck ago instead?

I dont get it ether. Seems like a brutal way to keep his old name.

And their localized search is the epitome of what localization should be. A small always present toggle takes me immediately from globally most popular results to results local to my area, which truth be told I only ever want when I look up something like "legally protected mushrooms". Meanwhile, I typed google.com in the address bar, why does it insist on redirecting me to google.nl?

Google also has a safe filter. That doesn't help if most users have it off because sometimes they want porn.