Amazon Kindle does the exact same thing with their "Special Offers"
There is also advertising on-by-default on the full-priced Kindles, but they call it 'Recommended Content' . It takes-up a chunk of the home screen.
Easy enough to disable but it's still advertising.
“Exact same,” my ass. You ought to be ashamed.
I think this is somewhat less intrusive than the Kindle Special Offers, which is already not very intrusive, but both are still advertising.