That's what we thought at first, too. But then you'll want search and easy content creation that works without developer involvement. We've added customisation and a sleek Intercom integration on top.
Target market is anyone with a website or application that requires an FAQ and doesn't have the resources to "knock it out in a few minutes". :) You can start for free with up to 20 questions (20 questions will be free forever, including the Intercom integration). I'm one of the developers on the team - hope I could help!