I company I worked at contracted a company to do "scientific" questionnaires of staff, so management knew which kind of personalities people had, what they wanted out of a job etc. We had to sit through an hour presentation, being told what makes us happy.

Everyone was forced to do the questionnaire and afterwards we had an opportunity to discuss the results with the company and our managers. All through the process, management stressed how much they were interested in how we can grow, how we can do better in the organisation and so on.

I asked: why don't just sit down with people over a coffee and ask them? I got blank stares. You could tell they thought we were all too stupid to know what we wanted and that nothing valuable could come out of that process. Completely idiotic.