Google’s Little Fiber Experiment Could Cost Over $1 Billion
blogs.barrons.com
blogs.barrons.com
These "tests" are strategically similar to the Chrome browser. It's not that Google cares that it provides a fast, standards-compliant browser to the world. Instead, Google simply cares that nobody else can limit progress by sandbagging, as Microsoft did with IE6 for years. So, even if Chrome's market share is relatively low, its existence forces Microsoft to compete. And, when Microsoft does, Google wins because its net-based services are a good user experience.
Phone companies don't want the expense of upgrading their infrastructure to support fast Internet. And, cable companies are surely terrified of gigabit-to-the home. Why would MTV bother with the cable companies when it could just stream its shows on demand via Akamai (or whomever) and sell highly-targeted advertising?
This strategy also reminds me of Google's $4+B bid on the 700mhz spectrum. They didn't actually want to own it, but they wanted to be sure the US government sold it with the open access rules attached which would ultimately benefit themselves.
Five years from now, I think The Street will look back on this move as brilliant.
Curious numbers considering Verizon spends ~$700 per home to connect their fiber network. I don't see Google spending more than 10x than what their closest competitors spend. Especially when they can cherry pick an easy market for the test.
Still, the capital expenditure is offset by revenues coming in. At $50/mo that's $600 in revenue coming in per year for each household. Finance the construction and pay it off with the monthly revenue.
The toughest part by far will be dealing with the existing players. No telecom company is friendly to a new entrant.
It seems absurd there's such a cost differential, but there you go. If you look at other types of hookups, you'll find they can be equally expensive. Sewer hookups are four digits usually too.
Now we don't know if Google will actually take this approach, but the numbers they quoted aren't completely absurd for some cases. Though I imagine Google has a few neat tricks planned which may upset some long-held assumptions.
Now, practically speaking, fiber to a gigabit network connection should be all you need, but it's practically not much of a difference from what Comcast offers in our area. It's just a marketing point.
If anything, telecoms should be bidding on the contract to lay out Googles fiber, and subsequently working with Google to own the next big pipeline infrastructures.
i put forth my neighborhood as a potential test candidate... pretty sure we're not gonna win tho.