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The sad thing is that hollywood execs are scared by news like this when they should be looking at it as an opportunity.

The ability to download a full HD movie in <5 minutes opens up a treasure trove of revenue possibilities. It makes content delivery much more convenient and thus much more compelling for customers.

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I think purchasing will become much more of an impulse decision— much like what the App Store has done with software.

Companies like sony have much capital tied up in movie theaters right? This would be a negative impact to those revenue generation mechanisms.

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