I've used TurboTax the past few years, and completely echo the sentiment expressed by others regarding the hidden charges that get tacked on when starting with a "free" return. Turned out that losing money on the stock market also cost me extra on preparation fees as well...

Partly because of the negative experiences with TurboTax, my co-founder and I just launched a company [1] in this space. We're actually "replacing" a TurboTax product that was recently discontinued called "Personal Pro". We're something of an "Uber" for tax preparation, acting as an online marketplace and platform for clients to get their taxes done by professionals. TurboTax had tried this for a few years but it appears they're betting on a continuing shift to DIY.

Has anyone had any experience here as a client of Personal Pro? Would love to hear how it went!

[1] - https://www.taxaroo.com