Amazon Drops Support for Full-Disk Encryption in Fire OS 5

I ask, without much cynicism. How many of their customers will care? Will this lead to a PR problem for them? My guesses are few, and probably not.

Meanwhile, if someone forgets their password and can’t get their stuff, that could generate a lot of annoyance.

EDIT: To be clear: I value FDE personally, and use it wherever I can.