I don't think that's how software business works. I'm pretty confident there are niches out there where even COBOL would be a just fine implementation language if it provided end value for the user.
Domain understanding, network effects and marketing seem to trump bleeding edge most of the time.
That's not to say there are no situations where selecting a better language would lead to far better outcomes if there is time pressure and the language is viable choice with the technical constraints of the project. I'm just highly skeptical that this is a rule that works in general.
For an extreme example where this rule starts to look dubious, embedded systems - are there any better languages even available?