I think there's a distinction to be made between advertising and marketing, at least the way I define them.

Advertising is about making consumers aware of a product or service that they may use if they were aware of it. This seems reasonable and generally beneficial.

Marketing is about using psychological techniques to manipulate consumers preferences such that they want to consume products and services that they otherwise wouldn't.

Unfortunately this segment of the industry had grown rapidly over the past few decades and techniques to exploit our cognitive deficiencies have improved tremendously.