I say fuck the ad services... yesterday I made the mistake of researching something on my phone, half the results were content stuffed, worthless and so many ads it brought my phone to a crawl.
If websites weren't putting 6+ ads on a page, each with iframes in iframes several layers deep, it wouldn't be so bad... and you know what else... if the ads were delivered first party, then the ad blockers wouldn't be able to know the difference.