I think the author is right about cars being next. There is a lot of work by a lot of people in this area, and one of them is going to get it very right (my personal bet is on Tesla or Apple).
https://h4labs.wordpress.com/2016/02/21/the-convergence-of-m...
What did they do in the phone space before iPhone?
What did they do in the tablet space before the iPad?
How about the watch?
If Apple makes a car--and I'm not totally convinced they will--the "they aren't just going to come in here and do this thing they've never done before" response is sounding awfully stupid these days.
That's sort of their thing.
In fact, the current VP of iPad Product Marketing was one of the Newton's marketing product champions.
Yes. Much like smartphones and tablets, they hadn't done much in the space until they exploded on the scene after sitting back and watching everyone else get things wrong. That's what they're really good at -- seeing what others do wrong and not repeating those mistakes.
Unlike tablets though, it's a lot harder to hide when you're making a car. They've already secured a test track and they're hiring vehicle engineers.