With Akzidenz-Grotesk [1] as a runner-up (and for headlines etc.). Font fun fact: This was actually the font Massimo Vignelli originally used on the NYC subway system, before the MTA changed it to Helvetica (which is a fine choice, too, though I personally think Akzidenz (on which Helvetica is partly based) is prettier) [2].
[0]: https://en.wikipedia.org/wiki/Garamond#Adobe_Garamond
Source: (http://www.theguardian.com/film/2004/mar/27/features.weekend)
The Nike logo is also from the Futura family (https://www.quora.com/What-font-is-used-for-the-Nike-logo)
For fun, for nostalgia, for distinctiveness, for boldness, for my heart and my soul.
https://en.wikipedia.org/wiki/Chicago_%28typeface%29
Susan Kare, its prolific designer:
Lato is nice - it's on Google Fonts.
For headings and titles I like a clean "DejaVu Sans"
Anyway, that said, Fira Sans is very nice.