ASK PG: Startup News Radio interview: How did you get users for Viaweb?

2 pointsdawie1 comment

I just listed to the PG interview on Startup News Radio. Loved the story, but I really want to know how Viaweb got their first customers and how they scaled bringing on more customers.

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From http://www.paulgraham.com/submarine.html

> Our startup spent its entire marketing budget on PR: at a time when we were assembling our own computers to save money, we were paying a PR firm $16,000 a month. And they were worth it. PR is the news equivalent of search engine optimization; instead of buying ads, which readers ignore, you get yourself inserted directly into the stories.

Also http://www.paulgraham.com/vw.html

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