Notice the disclaimer at the bottom.
As well, we link to the research article itself in every scenario.
At some point we should try to add a "Share with your doctor" button.
Thanks for the feedback.
If you could manage to land an ad in AARP-The Magazine for instance, I think you'd be pleasantly surprised at the response...that demographic is of an age where many common ailments begin to show up...
I'd caution you to give the idea of adding a "Share with your doctor" option very careful thought before implementing it...
Some physicians don't mind patients that attempt to research their ailments online prior to an appointment...others dread seeing patients arrive with printouts from the internet...
This is anecdotal from my wife's side of the family, which includes 2 physicians, a dentist, and a physical therapist...
Having said that, times are changing...
Good luck!
This is we try to adhere to common translational research guidelines. The focus is not on opinions but understanding and characterization of the research out there.
Over time, we'll publish these guidelines. As well, in each summary there's a disclaimer that states this is not medical advice. Any action should be discussed with an experienced medical licensed professional.
Also, I can't be sure pending research into this, but I would be surprised if these reports ended up worse than the typical news story attempting to cover such things.
"We don't know what happens if you drink cyanide." is different than "You should drink cyanide."