That's actually not what blinkingled said. They said that some people here are using it as marketing for Apple, not that Tim Cook or others at Apple intended for it to be taken that way.

Explain then to me how it is not. (Note that I did not say Apple is doing the marketing for themselves - media and bloggers are. FTR I think obviously Apple's is the right stance to have.) There is no basis to paint the other horse race participants as complicit - especially when Google's CEO publicly agreed with Apple's stance and they and MS both have history of opposing this sort of stuff.